ACME Corporation

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The Acme Corporation is a fictional corporation that exists in several cartoons, films and TV series, most significantly in the Looney Tunes universe, where it appeared most prominently in the Road Runner/Wile E. Coyote cartoons, which made Acme famous for outlandish and downright dangerous products that failed catastrophically at the worst possible times. In the 1920s, when categorized business telephone directories (such as the Yellow Pages) began to be popular, there was a flood of businesses named Ace or Acme; it only increased in popularity in the 1950s for businesses in the United States. The Acme name was so heavily used that it became something of a joke. The company name is ironic since the word acme is derived from Greek meaning the peak, zenith or prime. Generally, products from the fictional Acme Corporation are very generic and tend to fail though often this could be attributed to operator error or misapplication of the product. In the Road Runner cartoon Beep, Beep, it was referred as "Acme Rocket-Powered Products, Inc." based in Fairfield, NJ. Wile E. can merely drop an order into a mailbox (or enter an order on a website, as seen in the Looney Tunes: Back in Action movie), and have the defective and/or dangerous product in his hands (or on top of him) within seconds. The name Acme became popular for businesses by the 1920s, when alphabetized business telephone directories such as the Yellow Pages began to be widespread. There were a flood of businesses named Acme (some of these still survive). Early Sears catalogs contained a number of products with the "Acme" trademark, including anvils, which are frequently-used props in Warner Bros. cartoons. [READ THE REST OF THIS ARTICLE]







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